Global Fastener News

2000 FIN – 3M Celebrates "Putting Fasteners Out of Work"

June 06
00:00 2013

Editor’s Note: The following article is based on a news release and brochure from 3M. This and other Media Spotlight items are excerpts to show the industry what the public is reading or hearing about fasteners and fastener companies
January 31, 2000 FIN – “Putting the Screws to Mechanical Fasteners” is the headline of a 3M news release marking the 20th anniversary of its VHB tape.
“Absorbs impact, allows a smooth appearance, assembles easily, bonds dissimilar materials, resists corrosion, damps vibration and reduces noise,” the news release stated. “Can your mechanical fastener do that?”
An accompanying full-color brochure shows an unemployment line of bolts, nuts, screws, rivets, nuts and washers with the headline “Put any fasteners out of work lately?”
“No need to feel guilty,” according to the 3M brochure, “In fact, here’s your chance to feel really, really good. Show us how you’ve used VHB tape instead of traditional fastening methods in one of the following categories and you could win some pretty nifty prizes (all made by current VHB tape customers).”
VHB users can win one of 10 Lowrance LMS 1600 GPS systems with map software by entering “your oldest design that uses VHB tape.” There are 10 Sony DCR-TRV 103 Digital8 Handycam camcorders for users who show an application where “VHB tape is a better choice than traditional mechanical fasteners” and Sony digital still cameras for the most “innovative use of VHB tape die-cut parts.”
The first 1,000 entries will win “Sorry Screws” T-shirts featuring “the hapless unemployed mechanical fasteners on this poster.” Winners will be announced in June.
“For nearly 20 years 3M VHB tape has succeeded in industries from aerospace to appliances. VHB tape holds up 9,600 pounds of mirrored ceiling at an international air terminal, bonds aluminum panels to racecar trailers, adheres components of water-resistant video cameras and holds traffic signs together through adverse weather conditions,” touts the news release.
For additional information: ©2000/2013 Fastener Industry News.
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Related Article in Fastener History:  2000 FIN – What is a Fastener?
The majority of the fastener industry doesn’t consider adhesives to be a product of the industry, according to a question asked as part of the 21st annual FIN Survey.

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