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Reilly Advises NFDA: Change Conversation From Price to Cost

Reilly Advises NFDA: Change Conversation From Price to Cost
March 29
09:06 2018

Put yourself in the position of your customer,” Reilly advised. “Define value in customers’ terms.” He finds product is the most important at 57%; the company selling is 18%; and the individual salesperson 25%.

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